🇯🇵 The Japanese method for sweat-irritated skin

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Itch-Free Sweat-Clearing Skin Routine

£70£39.99 SAVE 43%

Clear, smooth skin in just 2 months

Built on Japanese sweat innovation and designed for men who exercise. It stops the itch, helps scratch marks fade and smooths rough, scaly skin on your arms, legs, chest and face, so you can train without irritation, wear what you want and let someone close without thinking twice.

  • Clears sweat before it itches
  • Stops the itch
  • Works from your first session
  • No steroids
£24.99 £35SAVE 29%

+ 3 Sample Sweat Wipes

£39.99 £70SAVE 43%

Worth £87.98 (both products £70 + sweat wipes £9.99 + sweat guide £7.99). Yours for £39.99.

+ FREE Sweat Wipes (10 pack)£9.99

+ FREE Sweat Guide£7.99

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Due to high demand, limited quantities available

Start before your next session.

2-Month Train-Again Guarantee

If your skin still itches and flares after 2 months of training, get a full refund.

Applies to full routines.

Why steroid cream never fixed it

Steroid cream waits until your skin has already flared, clears it for a week, then you train and it's back. Japanese researchers found why: your skin reacts to something in your own sweat, and when sweat dries, the salt stays on your skin. The ASE routine works at the moment it starts. The gel stops the itch while you train, the wipe takes the sweat and salt off straight after, and the oat cream calms your skin before the itch sets in. No steroids.

Is this for my skin?

It's made for skin that gets itchy, red, rough or scaly after training, on your arms, legs, chest or face. That includes eczema-prone and psoriasis-prone skin. If sweat sets your skin off, this routine is built for that exact moment. Not sure? You have 2 months.

The 2-step routine (under 2 minutes)

1. Gel before you train, on the spots that rub. Then wipe the sweat off (a free Sweat Wipe or a towel).

2. Cream straight after, while your skin is still warm.

How the Train-Again Guarantee works

Use the full routine every time you train for 2 months. If your skin still itches and flares, email us to request your full refund. No need to send anything back.

What goes on your skin

Pre-workout gel: calamine, zinc, oat, arrowroot, kaolin. Talc-free.

Post-workout cream: oat kernel extract.

Full ingredient lists for the gel, cream and sweat wipes will be added once confirmed by our suppliers.

Delivery & refunds

FREE Express Shipping on every order to the UK and US. Not happy? The 2-month guarantee has you covered.

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TRUSTED BY 5000+ MEN WHO EXERCISE

Men who’d given up on fixing their skin

Without ASE and With ASE skin diagram showing sweat, salt and a gel layer

Skincare that works where steroid cream can’t

It’s not your skin. It’s your sweat.

The routine built around your sweat. Japanese researchers found that itchy, irritated skin reacts to something in sweat, and when sweat dries, the salt stays behind. Bacteria on your skin thrive in that sweat and salt. When you scratch, they get into the tiny cuts, and your skin turns dry, rough and scaly. Skin prone to eczema and psoriasis gets hit hardest. The ASE routine stops the itch, clears the sweat and calms your skin on your arms, legs, chest and face, so the itch never gets a chance to start. Every session, every day.

Clears sweat before it itches No steroids

How the routine works

  1. 1. BEFORE YOU TRAIN

    No More Rubbing Raw

    Smooth the gel onto the spots that rub. Skin slides instead of rubbing raw, and it soaks up wetness while you train.

  2. IN BETWEEN

    The Sweat Comes Off

    A Sweat Wipe (or a towel) takes the sweat and salt off before they dry on your skin and feed the bacteria. That's the part steroid cream never deals with.

  3. 2. STRAIGHT AFTER

    Your Skin Calms

    Press the cream in while your skin is still warm. It calms the itch and puts moisture back. Smoother skin, every session, every day.

BACKED BY RESEARCH

We didn't guess. The research is clear.

Before After
Before After

96%

of people with itchy, irritated skin said sweat made their itch worse

38%

of people with itchy, irritated skin reacted to their own sweat in testing

7 / 10

how helpful they rated getting sweat off their skin

Every session you train, sweat and salt sit on your skin. Now you know why it itches.

Sources: Yosipovitch et al., International Journal of Dermatology, 2002. Hiragun et al., Journal of Allergy and Clinical Immunology, 2013. Shimane University pilot study, BioMed Research International, 2017.

Why ASE and not another tube

Steroid cream treats the flare. Other creams treat the dryness. Nothing treated the sweat until now.

ASE routine compared with steroid cream and others
FeatureASE routineSteroid creamOthers
Works before the flare startsYesNoNo
Clears the sweat and salt your skin reacts toYesNoNo
Stops skin rubbing raw while you trainYesNoNo
Calms the itch without steroidsYesNoYes
Safe to use every session, every dayYesNoYes
Light, non-greasy after the gymYesNoNo

What’s inside, and why your skin stops itching

Calming, sweat-soaking ingredients chosen for skin that itches after training. No steroids.

Pale pink powder swipe

Calamine + Zinc

Used on itchy skin for generations. Calms the sting and takes up wetness while you train.

SOOTHING

White clay texture

Kaolin + Arrowroot

Natural clay and plant powder that soak up sweat, so it doesn't sit in the creases.

SWEAT-SOAKING

Natural oat flakes

Oat

Natural oat compounds that calm redness and itch, the go-to for irritated skin.

CALMING

Clear cream swirl

Ceramides

Help your skin hold its moisture after sweat and showers, so it stays smooth, not scaly.

BARRIER

A Japanese street at dusk with a convenience store glowing

What Japan knows about sweat, now in the UK

ASE began with a simple habit borrowed from Japan: never let sweat sit on your skin. Sweat-wipe sheets sell in every convenience store there, and Japanese researchers showed why it matters for itchy, irritated skin. ASE (汗) is the Japanese word for sweat. We built that habit into a 2-step routine for people who suffer with chronic irritated skin, and brought it home to the UK.

Works from your first session

stop the itch, clear the sweat, calm the skin

Built on Japanese research

from Hiroshima and Shimane universities

Fragrance-free, alcohol-free, no steroids

made for skin that’s already irritated

FAQ

Before your first session

Can I use it with the cream my doctor gave me?
Yes. Keep using what you’ve been prescribed. ASE deals with the sweat and the itch, which your cream never touched.
Will the gel make me sweatier or greasy at the gym?
No. It’s a light gel that dries down fast and soaks up wetness, so sweat doesn’t sit in your creases.
Does it work on my face and chest, or just my legs?
Anywhere sweat sets your skin off: arms, legs, chest, neck and face. Use the gel where you rub, and the wipe and cream anywhere you sweat.
Is it for eczema or psoriasis?
It’s made for skin that gets itchy, red, rough or scaly after training, including eczema-prone and psoriasis-prone skin. If your skin is cracked and weeping, infected or getting worse, see a doctor.
Will it get rid of my scratch marks?
Marks come from scratching. Stop the itch and you stop the scratching that keeps them coming back, so they can start to fade.
Is it scented?
No. It’s fragrance-free and alcohol-free, because both sting irritated skin.
How long does one routine last?
One routine lasts a month.
Can I cancel autoship?
Anytime. Skip, pause or cancel from your account or by email. No contract.